Niner unveiled their IMBA bike at Sea Otter and it was a hit! It features trail maps on the panels and its theme resonates with every mountain biker who’s used these maps to navigate through new trails. The maps are complemented by an attractive mustard yellow color. Very smart logos and icons adorn the fork.

Instead of the trademark ‘Pedal damn it’ sign on the top tube, this one says ‘Join damn it’.

The paint job was conceived through a contest where anybody could submit their ideas. The winner was chosen by Niner and the paint job was executed just in time for Sea Otter.

Background:

Los Angeles, CA. Niner Bikes announced plans today to give back to the industry and other charities they believe in. Niner will paint 25 frames and matching forks with a very special theme and will sell these very limited edition frames and forks to raise money for the charity of their choice. Their first charity will be IMBA, who has been an amazing ambassador to mountain biking throughout the world. The International Mountain Bike Association (IMBA) was formed in 1988 to help educate both riders, trail workers, and law makers on the impact of bikes and land management. Their goal is to promote responsible riding and trail building while stimulating understanding with other user groups.

“For us, IMBA was the obvious first choice for this project” says Niner co-founder Chris Sugai, “they are the voice of our sport and do an amazing job getting out there to save and build sustainable trails. Their core values represent what Niner is all about.”

Steve Domahidy, Niner’s other founder, is elated about the possibilities of this program “We think IMBA is a fantastic organization and we’ve built Niner to the point where we think it’s time to give back. We look forward to doing these limited edition paint schemes for other charities we’re passionate about.”

“We are really excited about this collaboration,” says Matt O’Connor, IMBA’s Development Coordinator. “This is a unique and cool way for a cycling company to support IMBA and trail stewardship while spreading the good word on the ground. We are psyched to see the finished product. These will be collector’s items.”

For IMBA, Niner will paint 25 M.C.R. 9 frames and matching Reynolds rigid forks with an “IMBA” themed paint job.

Niner will sell these 25 framesets to the public and will donate all profits to IMBA.

This entry was posted on Monday, April 21st, 2008 at 5:43 pm and is filed under Press Releases, Expo Coverage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.